Bio: Brian Hicks
Brian Hicks created his independent consulting business in 2006. He believes in the sustainability and value of rural communities and encourages everyone to consider a more gentle approach to the natural environment. His consulting practice has allowed Brian to work with a wide range of small business, Not for Profits and regional tourism organizations. During this time, he has also been engaged as a sub contractor by a multinational IT consulting firm and a national ad agency for various projects ranging from SEO, Google Adwords campaign development, mobile app development, as well as customized Google Analytics reporting projects. Brian has experience in working with project budgets that range from hundreds of dollars up to and including projects with well over one million dollars budgeted annually.
Brian devotes time to a variety of activities. He volunteers as a judge for Nova Scotia Communities In Bloom In past years Brian has volunteered with the MacPass Bridge Mile Run, as well as Nova Scotia Tall Ships events in 2000 & 2007. Brian’s hobbies include photography, gardening, biking, hiking and kayaking.
In 1994 Brian joined a group of Nova Scotia Tourism operators attending a PATA Conference in Vancouver whose keynote focus was the emerging trend of something called the “Internet” and a looming paradigm shift for business. Brian followed up post conference to become committee chair of a newly formed Internet Technology group at the provincial tourism association. The committee was the birthplace of a number of initiatives and research projects that helped establish Nova Scotia Tourism at the forefront in Internet & IT usage by small and medium sized business.
Brian was engaged for seven years at the Tourism Industry Association of Nova Scotia -TIANS. He was a team member of a pan Atlantic group TourismTechnology.com motivating the sector to develop web presence. Much of the effort was accomplished through the use of workshops, seminars & newsletters. Brian coordinated and delivered more then 250 workshops to business operators around the province and throughout Atlantic Canada. It was during this time that he focused and specialized on the subjects of website development and search engine optimization. Additionally he was the sector liaison for the Nova Scotia Bed & Breakfast Association, The Campground Owners Association of Nova Scotia and the Nova Scotia Adventure Tourism Association. Working with each of these groups and regional tourism organizations enabled him to experience the character and potential of the province in a very meaningful way.
Brian has enjoyed collaborating with NGOs and government agencies. He has worked with groups as diverse as the Gulf of Maine Council regarding sustainable tourism development, the Canadian Bureau of International Education CBIE – study tour from the Ukraine, the Organization of Eastern Caribbean States OECS – delegation on sustainable tourism. The Unama’ki Institute of Natural Resources – Bras d’Or Lakes Collaborative Environmental Planning Initiative and worked with Environment Canada for Camp Green Canada & Atlantic Green Boating initiatives.