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Advertising Measurement & ROI - Research Stats Report
03/04/2010
A Piper Jaffray & Company research report completed in 2006 *The New eCommerce Decade: The Age of Micro Targeting" measures the cost of customer acquisition and indicates;
- Google Ad Word click cost per acquisition for search is on average $8.50
- Yellow Pages was the second-most efficient channel at $20 per customer acquisition
- followed by online display ads at $50
- email at $60,
- and direct mail at $70
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