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Informative Article: Google Ad Words & Quality Scores
03/06/2010
Google Quality Score is an assigned number from 1 – 10, based on how well your keywords relate to your ad text and landing pages. The higher your Quality Score, the higher your ads can be ranked in position for less cost. Generally speaking, in Google, any keyword with a Quality Score of 6 or below is considered low.
The most common mistake when companies try to manage their own pay-per-click (PPC) account is a lack of organization around, and understanding of the Google Quality Score and Yahoo! Quality Index.
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